OUR STORY
From Kibbutz Naot Mordechai to Israel's Leading Surf Company
How It All Started
The Asa brothers were born at Kibbutz Naot Mordechai on the Jordan River. Water was always central to our lives.
Around 1996, the family left the kibbutz and moved to Pardes Hanna. We discovered Sdot Yam beach nearby and at the Sdot Yam Sailing Club, we were first exposed to windsurfing and wave surfing.
Around 2000, we encountered our first kite. After many falls, injuries, and countless training hours, we successfully learned to kite surf. This sport "completely changed the rules of the game" - allowing surfers to jump to great heights and hover briefly before landing.
The sea provided us equality and refuge. Our coach, Ziv Dory, instilled in us the importance of "meeting goals, proper focus allocation, analyzing and learning from mistakes." We learned we could achieve any objective through the right approach.
The Founders
Oria Asa
Founder & Owner
One of the few surfers who competed multiple times in the PKRA World Championships. An experienced surfer with deep maritime knowledge and a passion for passing knowledge to the next generation.
Eviatar Asa
Founder & Partner
Manages the training operations at the club. An experienced multi-discipline surfer with extensive knowledge in surfing and water sports.
Our Philosophy
Equality & Community
The sea provided us equality and refuge. We built a community that includes lifelong friendships.
Goal-Oriented Learning
Meeting goals and proper focus allocation - principles learned from coach Ziv Dory.
Continuous Improvement
Analyzing and learning from mistakes - how we continuously improve and pass knowledge forward.
Certified Excellence
Internationally certified curricula according to IKO (International Kiteboarding Organization) standards.
Our Locations
Extreme Beit Yanai
Kitesurf, surf and SUP lessons on the wide Beit Yanai beach, right next to the Nahal Alexander nature reserve. The school shop offers gear, exchanges and advice.
Learn MoreExtreme Eilat
Kitesurf, windsurf and wing lessons in the Red Sea, with a safety boat alongside every lesson. Graduates keep practicing with our boat pickup service, and the school shop is on site.
Learn MoreWind Point Bat Galim
A surf club and shop at the Bat Galim marine center: wing, kite, surf, kayak and SUP school, top brands under one roof and a service point for the whole north.
Learn More